Rachel Paterson
Market Specialist

Rachel is a highly seasoned and qualified Marketing and Business Development expert with experience of the hi-tech, energy, bio-tech, manufacturing, technology, engineering, sustainable energy, and commercial printing sectors. She has successfully led new business and revenue generation for Ballard Power Systems and sat on the Sustainable Energy Committee for tthe Vancouver 2010 Winter Olympics.

A professional practitioner with proven analytical and strategic capabilities and a successful track record in the expansion and retention of customer bases, Rachel is keen on developing customer markets, new revenue streams, strategic marketing, and strategic marketing relationship management.

Rachel holds a Bachelor Business Administration degree, and is currently studying for her Financial Management Graduate Certificate. Throughout her career, Rachel has occupied a variety of market research, strategy, and relationship management roles. Following her work with Ballard Power Systems, Rachel has consulted for a variety of small- to medium-sized private businesses on projects as far ranging as market research, market and product strategy, market definition, and strategic marketing relationships.

Rachel always combines her commitment to excellence with effective strategic solutions to implement successful strategies and meet clients' needs.