Marketing Strategies & Positioning

Marketing is a key component in our branding process because markets drive brands. Markets tell organizations how they want to be served, and not the other way around. Positioning an organization requires research, listening, reading between the lines and the knowledge to take it to the next level.

Positioning and marketing strategies precede the brand brief. When the vision is clear, the brand brief has a starting point that leads the way until a brand identity emerges.

Brand is not what you say it is. It’s what they say it is. -- The Brand Gap"

BUSINESS SUCCESS BY DESIGN™

Why revitalize your brand?

to match your vision to your business potential and grow
to improve corporate culture; attract and retain great people
to enhance the customer/client experience of your business and attract new business more

Are your corporate look and old marketing pieces holding you back?
Discover how a new brand identity and message will re-ignite your business growth and revitalize your corporate culture. more

Who do we work with?

small & medium businesses that have grown organically and need to make a big impact to go to the next level
organizations with low corporate culture and high turnover
associations and institutions that have multiple messages but can't describe who they really are more

Rivera Design Group is a graphic design and web design firm based in Vancouver, that specializes in corporate branding; re-branding businesses and organizations that have outgrown their identities and are ready to go to the next level. Rivera Design is led by well-known Elena Rivera MacGregor, creative director and designer of the Vancouver 2010 Olympic logo.