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About Elena
 Design Strategist and Creative Director Elena Rivera MacGregor has more than 20 years of business experience. She began her highly successful graphic design firm after graduating from the Emily Carr Institute of Art and Design.
As a branding and marketing expert, Elena directs all stages of project development, including brand strategy, design development and implementation. She works with a well-established team of experienced professionals - including web developers, writers, illustrators, graphic designers, photographers and printers - to provide her clients with exemplary results.
Her projects range from identity programs, annual reports, brochures, and catalogues to newsletters, trade-show displays and web design. Elena's portfolio includes the prestigious winning entry for the 2010 Vancouver Olympic Emblem Design Competition, award-winning annual reports for the Insurance Corporation of British Columbia (ICBC) and British Columbia Automobile Association (BCAA), branding packages for Lakeland College and The Justice Institute of British Columbia (JIBC) and award-winning fundraising projects for Simon Fraser University, B.C.'s Children's Hospital, and the University of British Columbia (UBC), among others.
Awards and Publications
- Brand Identity published in Logo Lounge 4
- Awarded the 10 most influential Hispanic Canadians in 2010 by the Hispanic Business Association in Toronto (pdf) (event photos)
- New Pioneers: Stories of 100 women entrepreneurs (book pages pdf)
- CASE Silver Award for UBC Beaty Biodiversity Museum Blue Whale Fundraising Brochure
- Design Excellence Award from StoraEnso two years in a row
- Competition winning entry for the Faculty Exhibition at Emily Carr Institute of Art and Design
- Competition winning entry for brand identity for Presentation House Theatre and Photography Gallery in North Vancouver
- Neenah papers Western Silver Award for the design of letterhead for B.C.'s Children's Hospital Foundation
- Toastmasters Community Leadership Award
Elena's work and interviews have been published in:
- Applied Arts Magazine
- HOW (Design) Magazine
- The Wall Street Journal
- NBC News Website
- CBC for the Americas Website
- New Pioneers Book
- The Province
- The Globe and Mail
- The Vancouver Sun
- Architectural Digest
- 24hrs
- Make it Business
- People Talk
- ReDiseño Magazine
Elena's public speaking engagements include:
- Vancouver Board of Trade: Entrepreneurial Excellence
- SMEI: Sales & Marketing Professional Association
- Squamish Board of Trade
- New Westminster Board of Trade
- DesignFest: International Design Conference [Main Speaker and Workshop Presenter]
- Women's Enterprise Centre: BC Women Entrepreneurs Celebration Key Note
- Rotary Club West Vancouver
- Scandinavian Business Club
- Greater Vancouver Home Builders Association
- Whistler Theatre & Performing Arts
- Kwantlen College
- Emily Car University of Art & Design
- Arts Institute of Vancouver [also advisor to the Graphic Design Department]
- ... and many more.
We welcome enquiries for "Branding and Marketing" speaking engagements as well as "Internalizing the Brand" workshops: hello@riveradesign.com |
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| BUSINESS SUCCESS BY DESIGN™ |
Why revitalize your brand?
- to match your vision to your business potential and grow
- to improve corporate culture; attract and retain great people
- to enhance the customer/client experience of your business and attract new business more
Are your corporate look and old marketing pieces holding you back?
Discover how a new brand identity and message will re-ignite your business growth and revitalize your corporate culture. more
Who do we work with?
- small & medium businesses that have grown organically and need to make a big impact to go to the next level
- organizations with low corporate culture and high turnover
- associations and institutions that have multiple messages but can't describe who they really are more
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