News

USA TODAY: Olympic design competition winner named influential Hispanic Canadian
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The Vancouver Sun: B.C. graphic designer named one of 10 influential Hispanic Canadians
By JENNY LEE, Vancouver Sun November 25, 2010
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Elena Rivera MacGregor named one of the 10 Most Influential Hispanic Canadians in 2010 at award ceremony in Toronto
The Hispanic Business Association in Toronto has recognized Elena Rivera MacGregor with this prestigious award for her award-wining design work which includes the winning logo for the Vancouver 2010 Olympics. Recognitions were awarded by the Ambassador for the Organization of American States, his Excellency Allan Culham. (News Release pdf)

HOW Magazine, February 2010
Interview with 2010 Olympic Logo Designer: Elena Rivera MacGregor (View Article)

CASE SILVER Design Award, January 2010
Awarded for: UBC Beaty Biodiversity Museum Fundrasing Brochure for Blue Whale Project (View Award)

The Wall Street Journal calls the 2010 Olympic logo a Rock Star! "
...Birth an Olympic Rock Star" (pdf)

NBC Nightly News interview, Feb 2010
Story behind 2010 Games' logo Feb. 28:

Elena Rivera MacGregor, the designer who won the competition to create an image that represents the Vancouver Olympics, discusses the genesis of the icon and her pride at seeing it displayed around the country. Produced by NBC's Rob Kaplan.

CBC Early Edition Interviews with Rick Cluff
Feb 2010 and 2005.
The Olympic Opening Ceremonies, the ultimate expression of branding.

CBC Interviews Radio-Canada International
Feb 9 and Nov 30 2010. Live Interview 3pm
Canada en las Americas

Elena Rivera MacGregor featured as one of 100 BC Entrepreneurs for Women's Enterprise Centre book.
New Pioneers: Stories of 100 BC Women Entrepreneurs
This book, "New Pioneers: Stories of 100 BC Women Entrepreneurs", is a celebration of the pioneering spirit of 100 contemporary women entrepreneurs from around the province. At Women's Enterprise Centre, we feel it is not only important to recognize and celebrate our entrepreneurial roots, but also essential to record those accomplishments for the generations to come. (view pdf)

The Vancouver Sun: Why the Inukshuk represents the heart of Canada
February 2010 (view article)

Applied Arts Magazine, February 2010
2010 Olympic Branding and Logo Design by Rivera Design Group (view article)

Disney World Book signing, Oct 2008
Children's book author, Elena Rivera MacGregor has been invited for a book signing to Disney World's Epcot Centre, Florida.

People Talk Magazine from the BC Human Resources Management Association
Cover Story: BC Small Businesses, Discover how they're putting themselves on top.
By Constance Brissenden

Elena Rivera MacGregor has been invited as speaker and presenter to DesignFest International 2007
Nov 2007 -- DesignFest International is an international design conference held in Guadalajara, Mexico, organized by REDiseño, a global design network magazine.
Elena Rivera MacGregor has been invited as one of 16 international well-known designers from the UK, USA, Spain, Canada and Mexico. She will deliver a keynote speech and present an Olympic branding workshop. The conference will be attended by over 1,000 students and professional designers from Mexico and Latin America.

Mexican Ambassador from Ottawa visits Vancouver, May 2010
Mexican Ambassador in Canada Francisco J. Barrio Terrazas and Mexican Secretary of State visit Vancouver.
Angel Villalobos, Cónsul General in Vancouver and Elena Rivera MacGregor at event.

Toastmasters District 21 announces Elena Rivera MacGregor recipient of the 2009 Communication and Leadership Award

Jan 2009. Elena Rivera MacGregor, well known to many for designing the winning entry for the 2010 Olympic logo, has been chosen the recipient of the 2009 Communication and Leadership Award. The annual award will be accepted by Ms Rivera MacGregor at the 2009 Toastmasters Spring conference in Whistler.

About the Communication & Leadership Award

Presented at the District Spring Conference to the individual NON-Toastmaster who displays superb communication skills and leadership qualities in their community.

Maximizer chooses Rivera Design to Brand their newest release: Maximizer 11

Justice Institute of British Columbia chooses Rivera Design to brand the Fire & Safety Department

GobiNET chooses Rivera Design as their branding company

Rising Tide re-branding website successfully launched
www.risingtideconsultants.com

BUSINESS SUCCESS BY DESIGN™

Why revitalize your brand?

to match your vision to your business potential and grow
to improve corporate culture; attract and retain great people
to enhance the customer/client experience of your business and attract new business more

Are your corporate look and old marketing pieces holding you back?
Discover how a new brand identity and message will re-ignite your business growth and revitalize your corporate culture. more

Who do we work with?

small & medium businesses that have grown organically and need to make a big impact to go to the next level
organizations with low corporate culture and high turnover
associations and institutions that have multiple messages but can't describe who they really are more

Rivera Design Group is a graphic design and web design firm based in Vancouver, that specializes in corporate branding; re-branding businesses and organizations that have outgrown their identities and are ready to go to the next level. Rivera Design is led by well-known Elena Rivera MacGregor, creative director and designer of the Vancouver 2010 Olympic logo.