Rivera Design Group, winner of the Vancouver 2010 Olympics logo competition - the Academy Award of branding!

1,600 Entries, 9 International Judges, 1 Winner

Rivera Design Group’s submission “Ilanaaq” was chosen by nine international judges as winner of the Vancouver 2010 Olympic Emblem Design Competition - beating out 1,600 entries.

When John Furlong, CEO of the Vancouver 2010 Organizing Committee, announced this award to RDG, he said, “I hope you realize that you now belong to a select group of world-class designers.”

RDG soon learned (2005) that there are less than a dozen living Creative Directors in the world today that share this prestigious title.

Elena Rivera MacGregor, Rivera Design Group Principal and Creative Director, was motivated to enter the competition by the challenge it presented - trying to communicate so much in the very simplest form. She said after winning, “How could we not try and at the same time, contribute ideas to an organization that has such an incredible history?”

The inspiration for the design came almost immediately, as her team thought about the values of Canada and the Olympic Games and how this is reflected in Vancouver’s inukshuk - a gift from the North that has become a local landmark, and, as the inuit symbol of friendship, something that is found throughout Canada. They wanted to communicate Canada’s cultural diversity, national personality, and landscapes - and the inukshuk stood as a concept that could represent them all.

One of Ilanaaq’s most charming additions - its mouth - was added as a last-minute touch when Elena decided it needed a little extra something to bring it to life. At that moment, it immediately gained the friendly, open-armed attitude that represents all Canadians.

Ilanaaq is the Inuktitut word for friend.

BUSINESS SUCCESS BY DESIGN™

Why revitalize your brand?

to match your vision to your business potential and grow
to improve corporate culture; attract and retain great people
to enhance the customer/client experience of your business and attract new business more

Are your corporate look and old marketing pieces holding you back?
Discover how a new brand identity and message will re-ignite your business growth and revitalize your corporate culture. more

Who do we work with?

small & medium businesses that have grown organically and need to make a big impact to go to the next level
organizations with low corporate culture and high turnover
associations and institutions that have multiple messages but can't describe who they really are more

Rivera Design Group is a graphic design and web design firm based in Vancouver, that specializes in corporate branding; re-branding businesses and organizations that have outgrown their identities and are ready to go to the next level. Rivera Design is led by well-known Elena Rivera MacGregor, creative director and designer of the Vancouver 2010 Olympic logo.