Rivera Design Group Ltd

About Rivera Design.

Rivera Design Group is a Branding and Web Design firm based in Vancouver, that specializes in corporate branding; re-branding businesses and organizations that have outgrown their identities and are ready to go to the next level. Rivera Design is led by well-known Elena Rivera MacGregor, creative director and designer of the Vancouver 2010 Olympic logo.



Elena Rivera MacGregor Named One of 10 Most Influential Hispanic Canadians in 2010

USA TODAY: Olympic design competition winner named Influential Hispanic Canadian

The Vancouver Sun: B.C. graphic designer named one of 10 Influential Hispanic Canadians 
By JENNY LEE, Vancouver Sun November 25, 2010.


The Hispanic Business Association in Toronto has recognized Elena Rivera MacGregor with this prestigious award for her award-wining design work which includes the winning logo for the Vancouver 2010 Olympics. Candidates for the award are selected from every corner of the country and selected by a jury of journalists, media partners and past recipients of the award. Recognitions were awarded by the Ambassador for the Organization of American States, his Excellency Allan Culham.

Interviews about the Olympic logo design, speaking engagements, book signings and design awards

HOW Magazine, February 2010, 
Interview with 2010 Olympic Logo Designer: Elena Rivera MacGregor

CASE BRONZE Design Award, January 2010, 
Awarded for: UBC Beaty Biodiversity Museum Fundrasing Brochure for Blue Whale Project

The Wall Street Journal calls the 2010 Olympic logo an “Olympic Rock Star! ”

NBC Nightly News interview, Feb 2010 
Story behind 2010 Games’ logo Feb. 28:

 Elena Rivera MacGregor, the designer who won the competition to create an image that represents the Vancouver Olympics, discusses the genesis of the icon and her pride at seeing it displayed around the country. Produced by NBC’s Rob Kaplan.

CBC Early Edition Interviews with Rick Cluff, 
Feb 2010 and 2005. 
The Olympic Opening Ceremonies, the ultimate expression of branding.

CBC Interviews Radio-Canada International,
 Feb 9 and Nov 30 2010. Live Interview 3pm 
Canada en las Americas.


Elena Rivera MacGregor featured as one of 100 BC Women Entrepreneurs

BOOK: New Pioneers: Stories of 100 BC Women Entrepreneurs 

This book, “New Pioneers: Stories of 100 BC Women Entrepreneurs”, is a celebration of the pioneering spirit of 100 contemporary women entrepreneurs from around the province. At Women’s Enterprise Centre, we feel it is not only important to recognize and celebrate our entrepreneurial roots, but also essential to record those accomplishments for the generations to come.


The Vancouver Sun: Why the Inukshuk represents the heart of Canada 
February 2010.

Applied Arts Magazine, February 2010 
2010 Olympic Branding and Logo Design by Rivera Design Group.

Disney World Book signing, Oct 2008 
Children’s book author, Elena Rivera MacGregor has been invited for a book signing to Disney World’s Epcot Centre, Florida.

People Talk Magazine from the BC Human Resources Management Association
Cover Story: BC Small Businesses, Discover how they’re putting themselves on top. 
By Constance Brissenden.


DesignFest International 2007: Key note speaker and workshop presenter 

Elena Rivera MacGregor has been invited as speaker and presenter to DesignFest International 2007 
Nov 2007 — DesignFest International is an international design conference held in Guadalajara, Mexico, organized by REDiseño, a global design network magazine. 
Elena Rivera MacGregor has been invited as one of 16 international well-known designers from the UK, USA, Spain, Canada and Mexico. She will deliver a keynote speech and present an Olympic branding workshop. The conference will be attended by over 1,000 students and professional designers from Mexico and Latin America.






2009 Communication and Leadership Award

Toastmasters District 21 announces Elena Rivera MacGregor recipient of the 2009 Communication and Leadership Award Jan 2009. Elena Rivera MacGregor, well-known to many for designing the winning entry for the 2010 Olympic logo, has been chosen the recipient of the 2009 Communication and Leadership Award. The annual award will be accepted by Ms Rivera MacGregor at the 2009 Toastmasters Spring conference in Whistler.

 About the Communication & Leadership Award: Presented at the District Spring Conference to the individual NON-Toastmaster who displays superb communication skills and leadership qualities in their community.

Maximizer chooses Rivera Design to Brand their newest release: Maximizer 11

Justice Institute of British Columbia chooses Rivera Design to brand the Fire & Safety Department

GobiNET chooses Rivera Design as their branding company

Rising Tide chooses Rivera Design to re-brand their organization and re-design their website